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The web page plymouthheartbeat.org.uk states the following, "As a registered charity we are a health and fitness suite aiming to help rehabilitate cardiac and stroke patients and also help the general public to keep fit, gain a healthy lifestyle and prevent heart problems." We saw that the webpage stated " We also aid rehabilitation in the case of other disabilities." It also said " UNDER 16S SESSION FEE 50p. In 2000, Plymouth Heartbeat formed its first exercise group for cardiac patients and their carers." The header had Plymouth heartbeat as the highest ranking optimized keyword. This keyword is followed by heart, health, and fitness which isn't as urgent as Plymouth heartbeat. The other words plymouthheartbeat.org.uk used was cardiac. stroke is included but could not be understood by search parsers.